Partner Levels

Partner Program Benefits Referral Authorized Gold Platinum Service White Label
Lead Generation and Sales Assistance
Pre-qualified Leads Access to qualified leads prioritized by your region, program authorization and certification level. Typically, it is a 3 (to Platinum) to 1 (to Gold) ratio. Authorized on a very limited basis. No No Med High NA No
Deal Registration Register your major deals to obtain pre-sales volume discounts and special account exclusivity. Registered deals also have an increased margin. No No Yes Yes NA No
Volume Discount Back-end rebates may be available for achieving volume requirements. Higher authorization levels receive greater discounts. No No Yes Yes Yes No
Partner Locator Reseller lookup, prioritized by region and certification level (higher qualified resellers may be listed first (along with their level of authorization) to reward commitment). No Low Med High NA Low
Not For Resale (NFR) Access to NFR product is available at a significant discount to Partners and employees, allowing you to benefit from the products at work and home (if applicable). Discounted Yes Yes Yes Upon Request Yes
Joint Promotions Participate in joint regional promotions including promotional e-mails, ads, events, etc.Also includes direct phone line access and easy-to-use form to requested MDF participation for proposed joint activities. No Limited Yes Yes Upon Request Limited
Effective Communications
Monthly newsletter and e-mails This is not spam, but valuable information requested by our partners. Includes special announcements, applicable alliance deals, updated Q&A and new sales tools. Yes Yes Yes Yes Yes Yes
Partner program phone numbers. You can talk to a dedicated Partner Program Manager if you need to know anything about the Partner Program, have any problems or suggestions. Yes Yes Yes Yes Yes Yes
Partner Forum Have a question about configuration, sales strategies, or overcoming objections? Visit the reseller forum to post your questions and view responses from support and other partners. Yes Yes Yes Yes Yes Yes
Online Portal Resources
Competitive Analysis Review the latest matrix that shows how our products compare to the competition. Great resource if you’re in a competitive bid and need to de-position the competition. Yes Yes Yes Yes Yes Yes
Market Information Learn market trends to determine which veritcals to target, who are the best contacts, what they prefer and more. Yes Yes Yes Yes Yes Yes
Sales Tools As available, you can access PDF product slicks, sample ad and e-mail templates, white papers, PowerPoint presentations, configuration guides, and case studies. Yes Yes Yes Yes Yes Custom
Brand Usage Review branding guidelines, logo usage and leverage the brand to enhance your image. No Yes Yes Yes No No
Personalized Portal View all your leads. Later, you will be able to review rebates, leads, registered accounts and personal information within your own personalized portal. Yes Yes Yes Yes Yes Yes
Tech and Sales Support and Training
FREE Training Get up to speed on the product, sales approach and installation within the self-paced FREE training. Many of these feature streaming videos--as close as possible to on-site training. Yes Yes Yes Yes Yes Yes
Pre-release Access Don’t be the last one to try out the new products. Order an eval to test and get up to speed with new products “before” they hit the street. Notification of availability and a request form is available within the on-line Partner portal. No No Yes Yes Yes Yes
Certification Register for the certification program to become expert at all aspects of the product. This additional qualification allows you to achieve a higher authorization level which provides additional margins to reward you for your expertise and commitment. No No Med High Yes Yes
Priority Partner Tech Support Go straight to the top of the queue for quick tech support. Use a special number or direct contact with the partner manager. No Yes Yes Yes Yes Yes
Annual Partner Conference Attend the live event, or the the presesentations online with recorded video feeds and downloadable presentations. Yes Yes Yes Yes Yes Yes
Partner Program Requirements
Register at portal site Must register on the Partner website and complete the application. Yes Yes Yes Yes Yes Yes
Qualify as a Partner Must engage in a) face-to-face selling, b) provide 1st line post-sale support, c) have outbound sales reps, d) sell complimentary products and/or install or integration capabilities. Yes Yes Yes Yes Min Vol Yes
Develop Business Plan of Action Submit a quarterly business "plan of action" (1 promotion per month) with assistance from the Director of Partnerships to allocate MDF and orchestrate joint promotions. Templates available in the portal. No No Yes Yes NA Yes
Quarterly Sales Targets Highest level Partners are required to reach predetermined sales targets to obtain higher margins and additional benefits. Check with the Channel Manager for details. No No Yes Yes NA NA
Credit Application May be required if you request a direct purchase relationship. No Yes Yes Yes Yes Yes

Note: Airvine is a new partner program. The greyed-out columns show additional levels that will be activated later.